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L'industrie Pizzeria
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Intelligence

Customer segments

The customer types each business wins or loses, inferred from who shows up in the reviews and how they talk. Read the columns where a rival loses but you could win.

L'industrie Pizzeriayou

  • TouristsWins

    multiple out-of-town visitors ('staying in Brooklyn', 'West Coast', 'third time in NYC') call it a must-try and say it changed their minds about NYC pizza

  • FamiliesWins

    Chris Westwood visited with his daughter and praised the easy ordering process and constant flow that freed up space

  • Solo / quick-stop dinersWins

    slice-by-slice ordering and 'straightforward and quick' process suits grab-and-go visitors

  • CouplesMixed

    great food but 'no seating' and cramped interior limits a comfortable sit-down experience

Roberta's

  • CouplesWins

    'comfortable' seating and great food make it a destination dining experience

  • FamiliesLoses

    'the bathroom is HUGE and there is no changing table' despite many young families visiting on Sundays

  • TouristsWins

    reviewer takes all visitors here and calls it 'the one place I take people for pizza when I have someone visiting'

Lucali

  • Dedicated food pilgrimsWins

    'Every bit worth the wait' — reviewers plan trips specifically around eating here

  • TouristsMixed

    'Worth visiting if you have time in Carroll Gardens' — multi-hour access commitment deters casual visitors

  • FamiliesLoses

    cash only, BYOB, and multi-hour queuing process is impractical for families with children

Di Fara Pizza

  • TouristsLoses

    non-original location repeatedly described as failing to live up to the famous name, leaving visitors disappointed

  • Local regularsLoses

    longtime fans say 'Do not waste your money here' after quality decline at this location